Archive for: June, 2023

Email Marketing Has It Lost It Effectiveness?

Jun 06 2023 Published by admin under Uncategorized

Email marketing is, as the name suggests, is the use of email in marketing communications. Email marketing is still very popular because sending email is much cheaper than most other forms of communication. It lets you deliver your message to the people (unlike a website, where the people have to come to your message). Email marketing has proven very successful for those who do it right.Is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.

Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. And is a technique used by marketing professionals that are looking to make contact with companies and individual prospect alike that have met their special parameters. Email marketing is still one of the most cost effective ways to contact prospects and customers. It is still one of the most powerful marketing tools available to businesses of all types and sizes.

Email marketing is about developing a relationship with your recipients. While is one of the easiest, most convenient ways to market your company,and products. Email marketing is not expensive,is an affordable way to stretch a tight marketing budget. Email marketing is very effective which enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site.Email promotion is inexpensive, extremely effective and very easy to do. And still a very effective way to generate traffic to your website and more sales.

Email campaign is most effective when the recipients are targeted and the information is relevant and timely.Is more cost-effective and achieves results faster than traditional direct mail marketing. Most importantly, email marketing is twice as effective as traditional direct mail in getting a response from the targeted audience. Is an easy, affordable, and effective online marketing tactic that allows you to open up dialogue with your customers so that you can send personalized more relevant communications which your customers want to receive.

An effective email marketing strategy includes content and frequency planning, creative and content development and usage of a spam-free deployment system as well as email campaign tracking, analysis and reporting. With response rates that range from 3-15%, marketers can not overlook the power, effectiveness, and cost savings that responsible; selecting email marketing can bring to an organization. It is extremely cost effective, can be highly targeted and customised, is measurable and best of all takes advantage of the consumer’s most prolific touch point with the Internet, their inbox.

There are many different methods for promoting your business online, but one of the most effective is still the email campaign. Building your list online can be one of the most effective ways of promoting your business online. Email marketing is a very easy and effective way of staying in touch with your clients as well as your potential clients. An online marketing program is incomplete without the use of an effective email marketing of its product.

Email marketing is by far the safest, most reliable and cost-effective medium to get your message out quickly. Is perfect for approaching both businesses and consumers;Whether you are targeting consumers or businesses, you can use email to send an informational or marketing message to your most important customers or prospects. Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible $48. It has been emphasized time and again that email marketing is the strategy to have in your business. Permission-based email marketing has some specific advantages over other tools of online marketing.

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Social Media – A Platform For Marketing

Jun 05 2023 Published by admin under Uncategorized

Social media is path through which interaction is increased in virtual world. It is not only interaction based but knowledge based which makes an individuals knowledge direct in more productive path. Social media helps to grow ones talents and also enable them to show it to the mass crowd audience in virtual world.

Displaying of slogans or messages which so effect that abides for viewers to take it into their own lives. Media’s are where people enrich themselves to get more and more knowledge in the topic they are interested in. this self teaching can be done by just access of an internet connection. The significant ability of media is that can reach small or big audiences.

Reach ability of social media are faster than industry media to the end customers. Alteration of industrial media is not possible but social media can be updated or changed easily whenever needed. This is time when large amount of crowd spent their time over social media. There are many social media’s like TV, radio, social networking sites, personal blogs etc.

Social media are also used for article marketing, its like company’s write short articles on their products and put them up as pop ups in social networking sites because this are the place where most of crowd is present utilizing their time. This articles include bio box which directs the customer if interested to further details of the product on which the article emphasis on.

Article marketing is basically done small scale business holders to get free advertising area. Social media acts as good source of internet marketing to reach crowd. Marketing using social media needs extra efforts to make catchy content which attracts viewers and also interest them to share with other social media.

Social media has enabled the company’s to direct have a conversation with their customers about the drawbacks or the good quality of the product in use by the customers. As the company and customer have come so closer that each individual customer is made to felt important which builds a strong relation amongst the company and it customers.

Marketing is also done by e-mail marketing which provides the customer with valuable information through e-mails. The e-mail marketing should be done as there are spam filters which blocks such mail from direct been seen by the users in the in-box of the mail.

There is easier way of sending bulk e-mail to the particular audiences by use of software called e-mail sending software this has a database which stores data of the customers and the company’s product information and sends personalized e-mails to large number of users. This helps in direct marketing of the product of the company’s. To attract clients, promotional offer coupons are also send to increase the interest of the clients in the product and also the interest the sales of the particular product.

Digital marketing is another alternative to reach the vast crowd in timely and in cost effective way. Digital medias include television, mobile, radio and websites. Digital marketing is advantageous if constant follow up with the capable customers are kept like after sending a advertising message on customers cell number after few days a lucrative offer can to given to the customer to boost the interest of the customer in the product. The social media enables to have a conversation with the end user of the product and take feedback on the new product so that it can be made more qualitative.

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Two Step Marketing – An Old Idea Come Full Circle

Jun 04 2023 Published by admin under Uncategorized

Whether out of necessity or perhaps wisdom, cost conscious mail order direct marketers of past decades did manage to develop and perfect a unique promotional method that, if applied correctly,
still cuts a wide swath in today’s market.

Using a two-step approach toward market contact, employing small classified advertisements as the vehicle, they learned to validate prospect interest at the front end, increase bottom line profit, and cut cost of sale to the bone by eliminating cold broadcast mailings and other fruitless marketing actions.

To this day, one can scan magazines, tabloids, and even local newpapers to see countless offers that are still being promoted with small two-step ads. Many of those tiny ads have been running without stop for years on end, while the foundation of the entire system lies with the ad itself.

A great two-step ad is carefully worded, with only two reasons to exist:

- to create interest or curiosity in the reader

- to prompt her toward taking an action.

That is the essence of step one in a two-step mail order promotion. The reader was typically promised “further details” or a “free report” in exchange for her postcard or letter sent to a designated postal address.

In his turn, the direct marketer would then exercise step two by returning an appropriate reply, again by postal mail. While it proved immensely profitable, the process was labor intensive and
time consuming at its best.

Still today, even with the advent of Internet marketing technology, the underlying concept of two-step marketing has changed little. The singular difference is that the prospect is no longer required to mail a letter, or wait days or weeks to get the information she desires.

Instead, she can acquire that information immediately by sending a simple email to an autoresponder system, by visiting a website, or by calling a toll free telephone number. Her action in step one still qualifies her as a highly targeted prospect, but there is no cooling off period while waiting for the postal mail to arrive. The opportunity for further action on her
part (ie. making a purchase) is presented immediately, while her interest is at peak level.

So it goes without saying, this current evolution of the two-step classified ad, coupled with modern methods of instant information delivery, has forged one of the most powerful marketing strategies available to today’s direct sellers.

Still, to achieve maximum effectiveness with two-step marketing, there are a few rules to be observed.

Rule 1 – Don’t Try to Sell From a Small Ad

Once again, a two-step advertisement has one purpose only – to create interest or curiosity in the reader, and prompt her to take a desired action. That action is, of course, to contact the
marketer for further information. Selling is not the issue at this point.

Rule 2 – Advertise Benefits and Solutions

Many experienced two-step marketers say the product or service itself should never be directly mentioned in the text of the ad. Instead, the ad should only convey benefits the reader can gain,
or possibly a solution to a defined problem.

Rule 3 – Convenient Contact

Make it as easy as possible for the reader/prospect to get the information she wants. It’s best to include at least two contact methods within the ad text (ie. email autoresponder, website URL, toll free telephone number.)

Rule 4 – Follow Up for the Sale

Depending on the statistics one reads, as little as 20% of all sales are made on the first contact. That means as much as 80% of potential profits hang in the balance, depending on multiple follow up contacts to close sales and render a profitable campaign. Email marketing by autoresponder has infinitely streamlined the multiple follow up process, without adding any
appreciable amount to cost of sale.

Rule 5 – Test Several Ads and Track the Results

Two-step ads are traditionally small, often comprised of only three to five lines of text. Since each single word should be weighed and measured for effect, it’s important to develop several different ads for any promotion, and to track the results from each ad. The pulling power of one ad will frequently outweigh all others by virtue of a few simple word changes.

Rule 6 – Consistent Placement of Ads

Small classified type ads do not carry the immediate credibility of a larger display ad, a webpage, or even an email solo advertisement. A typical reader may need to see the ad more than
once in the same venue, before she feels comfortable in making a response. This writer’s own campaign tracking has revealed the majority of response from two-step ads often comes after the
second or third ad run in any particular venue. On the other hand, one time insertions have, more often that not, proved a financial loss.

The decades old concept of two-step marketing has evolved and meshed perfectly with today’s electronic marketing technology. When used properly, it can pre-qualify prospects, generate high
value emailing lists, dramatically reduce cost per sale, and improve bottom line profit for small and large direct marketing companies alike.

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Email Marketing – What Are the Advantages and Disadvantages of E-Marketing

Jun 03 2023 Published by admin under Uncategorized

Here are some advantages of e mail marketing:

1. Marketing using e mail is a great way to advertise your business and communicate with your customers. It is, on the whole very economical and can help greatly in creating brand awareness and visibility. It is much more effective and less time consuming than other direct marketing strategies.

2. Email marketing has a good response rate from 5% to 35% this depends on the type of industry, how it is formatted and how it is operated. These response rates are very good compared to other direct marketing methods.

3. When your customer subscribes to your email list, the information you can gather about their wants and interests, is important when you are considering on what products you want to offer them. With emarketing you also get a very targeted market, the reason for this is your customer has shown an interest simply by subscribing to your e mail list.

4. It is quick and efficient unlike the conventional marketing like direct mail, which can take up time to construct and implement. Opt in email list marketing on the other hand can be up and running in a matter of days and not weeks, also response times are much faster than other conventional direct marketing methods.

5. Informational products such as ebooks can be down loaded immediately when you submit the information asked for.

6. Email can be sent automatically by using an autoresponder, they are easy to operate and can contact thousands of customers with just a click of a button. Autoresponders can be set to send emails at a specific time and day twenty four hours a day seven days a week.

Here are some disadvantages of e mail marketing:

1. Spam is a big problem, but thanks to anti – spam programs and email servers, emails can be filtered and sent to a spam folder. Be aware that some emails which might be considered as spam could be legitimate emails, so check your spam folder on a regular basis.

2. Your email marketing messages have to be short, quick and to the point you should not try to describe your product in great detail. This tends to curb creativity, but you can put your creativity and advertising expertise to good use in your website.

3. Some small businesses do not realize the power of email marketing therefore do not use it to its full extent, and miss out on a lot of good business opportunities.

Everybody can take advantage of email marketing as an advertising tool, no matter what size of business they have. Keep these e mail advantages and disadvantages in mind when you construct your next e marketing campaign. Good luck.

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The 5 Biggest Mistakes in Direct Response Radio Advertising

Jun 02 2023 Published by admin under Uncategorized

How do we know what the 5 Biggest Mistakes are?

After over a decade in direct response, we have peered “under the hood” of hundreds of direct marketing campaigns across every type of category imaginable. Sometimes a new client will come to us after a failed attempt with another agency, or simply to get a second opinion on whether their campaign was or is being run optimally. As a result of this extensive experience, not only have we seen which decisions make campaigns successful, but also which decisions condemn campaigns to certain underachievement of their potential.

The most difficult part of writing about the “5 Biggest Mistakes” is narrowing down the list. It would be easier to write about the “Top 20 Mistakes”. Nonetheless, this paper presents the blockbuster mistakes that are a) way too commonly made, b) sure to doom a direct response radio advertising campaign, and c) relatively easily avoidable. In other words, get these things right, and you’ll live to face the lesser challenges with greater strength and greater knowledge.

Biggest Direct Response Radio Mistake #1: Faulty or non-existent testing methodology

There are many ways for a testing methodology to fall short, which is why this is #1 on the list. Testing the wrong variables, testing in the wrong order, testing too many variables, testing too few variables. The list is long. The point to remember is that success requires a scientific approach. That means disciplined and well thought out – a “ready-aim-fire” approach verses “fire-fire-fire”. Any good direct response agency has staff that understands the process for conducting scientific research, particularly research methods, statistics, and database management. The best DR agencies have applied this knowledge over time and have developed a proven testing methodology, along with the supporting technological infrastructure, that will get you from testing to profitability with the least amount of up-front time and money.

If you don’t follow a well-defined, proven testing methodology, you are throwing your ad dollars away. Period. You simply will not know why one ad works better than another or whether there are other approaches that could work better. You will just be out of money before you can determine whether your campaign has legs.

Biggest Direct Response Mistake #2: Inadequate data capture and analysis

The power of direct response radio stems in part from the ability to collect and analyze results from the bounty of data that can be collected – and to distill insights that drive further refinement of the campaign. As all experienced marketers know, it is the insights that lead you to grand successes. With the right tools, technology, and processes, it is possible to conduct station-by station analysis, look at performance by market, format, day of the week, daypart, and a whole host of other variables to understand what’s working and what’s not for a particular campaign. This is vital to the process of optimizing campaign profitability.

Yet many avoid this process, shield it from their clients, or conduct “analysis lite” on the data. The problem is that you can’t distill the insights if you don’t dive into the analysis. As a result, perfectly viable campaigns are being deemed failures. In these situations people declare “radio just doesn’t work”, and proceed to run away as fast as possible. Avoid this mistake by making sure your media buys are backed by thorough, detailed analysis, not a cookie-cutter approach cloaked in unproven, formulaic assumptions.

Biggest Direct Response Mistake #3: Flying blind
It still astounds us how many people, smart businesspeople, ask us to move forward with advertising before they know the basic key metrics associated with their campaign. We refer to this as “flying blind.” It is not unlike deciding to fly a plane surrounded by instruments that are providing you data you can’t use to make important decisions about flying the plane. Turn left, turn right, speed up, ascend, descend? Scary thought? It should be, because absent a tremendous amount of luck it spells sure death.

Every direct response campaign has a similar set of key profitability metrics and each one has a hurdle or break-even level that must be met in order to achieve some level of profitability. The big mistake is spending a dime before this exercise has been completed. Why? Because when you get the test results back, you won’t know what to make of the data. You won’t have a context within which to assess whether what you are looking at is good, amazing or awful. Bottom line: model the campaign, identify the key metrics, and know what those numbers have to be. And by all means, make sure your agency knows so they can maximize the profitability of your media campaign.

Biggest Direct Response Mistake #4: Having the wrong people on the bus

Each DR campaign is comprised of similar vendors. This includes a manufacturer, a creative and media buying agency, a sales center, a customer service group, and a fulfillment center. You can poll any one of these groups of vendors and there is one thing they would all agree on: not one of them alone can make the campaign a success. This is a classic team situation. If one member drops the ball, the whole team fails. As the client, perhaps the single biggest impact you’ll have on the success of the campaign is how you decide to choose the members of your team – who you put “on the bus”. Sales centers will always tell you they will meet the needs you’ve expressed (guess what, they’re good at sales!). Big agencies will always try to convince you that only they can get the lowest rates and only they can grow your campaign really big (as if suddenly the laws of market economics don’t apply). Will you choose the ones who say they’ve been around since the beginning of time and believe they know all there is to know, or the ones who are experienced but also unassuming enough to be constantly learning, improving, and giving birth to new ideas? Will you choose vendors who play nice with the other team members, or those who throw the others under the bus at the first sign of trouble? If you don’t choose wisely, your campaign could fail for reasons you won’t even understand.

Biggest Direct Response Mistake #5: A corrupted creative process

Once you communicate the definition of success, allow the creative process to unfold. A professional direct response ad creator is someone who has learned a tremendous amount about what works and what doesn’t, on millions of other people’s dimes. We’ve built a large database of direct response wisdom that can save you a lot of time and money. If you define success as an ad that reaches a certain CPO, and trust the creative process, you’re much more likely to get an ad that produces successful results. Now that will make you proud.

Final Words

Now that you are armed with knowledge of the top 5 Biggest Mistakes in Direct Response Radio, you are well on your way to boosting your chances of Direct Response success. To be sure, there are other mistakes to avoid. Knowing about these mistakes is half the battle. Knowing how to avoid them is the other half. How do you produce insights? How do you approach testing methodically? How do you know which vendors to choose? How do you develop breakthrough creative? How do you get the remnant rates on the best time slots?

Radio can be an enormously profitable customer acquisition channel for many businesses.

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