Amazon’s Kindle platform has, in the last few years, caused what can only be described as a revolution in the world of publishing.

These pioneers of publishing, however, often find that without the backing of a traditional publisher – and the agents and publicists that come with them – it’s extremely difficult to get the word out about a new book. The readers are there, and they’re looking for new authors, but the marketplace is still crowded with established bestsellers who have a direct line to the eyes and ears of readers.

This is where social media comes in. Promoting your book with Facebook advertising is one of the best ways to use the power of social networks to spread the word about your work. While you can’t grab yourself a high profile review in a national newspaper or win a coveted display in the window of your local bookstore, thanks to social media you don’t have to.

So, how can you use Facebook to your advantage in marketing your books? Simple. Just follow these tips.

1. Ignore Direct Sales

The power of Facebook lies not in selling one on one to users, but in raising awareness of your work. Many authors choose to spend their limited marketing budget on direct advertising, displaying paid ads in the ‘sponsored’ section to the right of the newsfeed. While this may raise your profile a little, it’s unlikely to result in a significant number of book sales.

2. Build Your Brand

Instead, you should focus on building yourself as a brand. Your first job should be to create your own fan page. Using the ‘artist, band or public figure’ option you can create your own author page that will act as a hub for your Facebook marketing efforts.

On this page you’ll engage with your fans, providing news of future releases, excerpts from your work, links to online stores and anything else your readers may enjoy.

3. Build Relationships

As I already mentioned, Facebook isn’t about making direct sales. To truly succeed in promoting your book with Facebook advertising you need to build relationships with potential customers. Using your author page as a base (and posting as your author identity rather than with your personal account), seek to engage with Facebook users who may be interested in your genre.

Want an example? Let’s assume your latest book is an epic tale of forbidden love in Victorian England. Would you try to engage with fans of sci-fi, hunting and football? No, it would probably be wasted effort. Instead, you’d join groups created for fans of romance novels, romantic movies and, perhaps, the actor Colin Firth (who played Mr. Darcy in Pride and Prejudice, of course). This is your target audience.

Once you’ve identified your potential customers you mustn’t under any circumstances wade in and try to sell to them. Instead, contribute meaningfully to the conversation. Build relationships, and work your way into the groups. In time these relationships will pay dividends, and these people will become both your customer base and your loudest cheerleaders.

4. Call on Your Friends

Finally, don’t forget to call on your friends to put the word out about your latest work. Your greatest resource on Facebook is ready and waiting for you. With the right encouragement your friends will kick start your campaign, spreading the good word about your book and creating the seed of your future success.

Those who know me know that I’m a huge Dave Ramsey Fan and I believe he is an icon in attraction marketing. He is a financial guru who helps people get out of debt and build wealth. I first discovered him over 3 year ago. Initially, I would listen to him every day on the radio. I did this for about two years. I liked his financial plan and wanted to get my wife involved, so I attended his 13 week “Financial Peace University”.

As I went through the course, I discovered that everything covered in the course I had already learned by listening to him over the radio. Is this the case for network marketing? Is everything you need to know about direct sales or affiliate marketing that simple? I would be the first to say that it is. However, we are not comparing apples to apples.

Dave Ramsey’s plan has 7 baby steps that work 99.99% of the time. Those steps are as follows:

1. $1000 to start an Emergency Fund
2. Pay off all dept using the Dept Snowball
3. 3 to 6 months of expenses in savings
4. Invest 15% of household income into Roth IRA and pretax retirement
5. College funding for children
6. Pay off home early
7. Build wealth and give!

The above steps are very simple and they never change. Of course you must sacrifice some luxuries, but it’s very doable.

On the other hand, there are no straight forward steps to succeed in network marketing. Everything is trial and error. But, I will give you some tips that will prevent you from driving yourself over a virtual cliff.

1. Identify your passion
2. Join a direct sales/network marketing company associated with your passion.
3. Sign up for a company that is a member of DSA (Direct Selling Association) http://www.dsa.org and/or the Better Business Bureau.
4. Sign up under a superstar that has time and is willing to help you get where they are.
5. Start your own blog and begin branding yourself. Become attractive.
6. Don’t flip flop from opportunity to opportunity
7. Build wealth and give!

Yes! attraction marketing is very simple. However, it’s no walk in the park. To get started… first learn everything you can about attraction marketing because now days people simply don’t purchase from whom they don’t know and trust. Good Luck!

One may feel that starting the process to make money online can be daunting. However, this is certainly not the case. Indeed, there are honest and legitimate ways to make money online fast, and it is surprisingly easy to do so today. If you want to make money online, it will take a bit of focus, and with a little elbow grease, you will ultimately be successful.

The two options I have found to be the simplest, fastest and most lucrative to make money online are affiliate marketing or starting an online website. While starting an online blog gives you the freedom to focus on virtually anything, affiliate marketing has more of a particular focus or niche, and there are websites that will not only get you up and running, but will also even provide you with free step by step instructions on how to do it the right way. This proves to be extraordinarily helpful for folks who really have little time or little idea on where to begin. For newbies, affiliate marketing appears to be the best way to make money online.

What exactly is affiliate marketing? It is remarkably simple. You get paid cash daily when you direct traffic to a particular website. Often times, websites will provide you (the affiliate marketer) with an affiliate link for free and will pay you a predetermined amount of money whenever someone clicks on your link and is directed to their site. This is a really great way to make money online fast, but it has become increasingly popular and the competition is growing fast. With a few proven techniques however, there are sure fire ways to get ahead of the pack, leave your competitors in the dust and attract visitors to your website immediately, all while generating significant income in the process. Affiliate marketing, when done right, can be a very rewarding and lucrative way to work from home and make money online fast.

Fortunately, for folks who don’t have tons of experience in the online market, there are options available to you. There are websites who will not only get you up and running with a free affiliate link, but will also provide you with free step by step training on how to successfully market your website, including video tutorials and around the clock support along your way. When you are successful, everyone wins–you as the affiliate marketer, the web surfer that clicks on your link and the website to which you are directing traffic. So these sites genuinely want you to succeed and will give you all the training and help you need to make money online and achieve success. So for folks who are looking to make money online but have little experience or time, affiliate marketing seems to be the best way to make money online fast.

When one decides to work from home, the possibilities are endless and for many people, working at home and making money online has been incredibly lucrative. It may come as a surprise to some that many folks have left their day jobs to focus on working from home exclusively. If you are growing tiresome of your daily routine, have an unappreciative boss or maybe you just want to spend more time with the kids, there is a great system out there to generate income daily.

Advancement in technology has resulted in a lot of changes which have positively impacted the way things are done. One of the greatest inventions to date is the internet. It has changed the way people are able to communicate with the discovery of emails. It has also revolutionized the world of business with many people now being able to work from home with some work like data entry, affiliate marketing and article writing being some of the options people have for making money. Affiliate marketing is one of the popular methods of making money from home. This basically involves doing marketing for different companies and earning some commissions when their products are purchased because of your efforts. This business is mainly conducted online and involves using creative ways to direct traffic to the product sites and the reward comes when they sign up for the products. There is a need to come up with creative ways of marketing so as to ensure you maintain an upper hand against any competition out there. This is one of the reasons why marketing viral videos were discovered.

These are some of the most creative marketing tools. It involves the use of unique or interesting videos which are known to create a buzz among potential clients prompting them to share them and thus make people be curious about your product. YouTube is one of the popular internet video sites on the internet which is known to command a lot of traffic. When one posts an interesting video, it spreads very quickly because of the people online who are looking for interesting videos and do not mind sharing.

Using viral videos will definitely open new doors for you as far as marketing is concerned. It is one of the easiest and interesting ways that people can use in a bid to make money from the comfort of their own home. It is totally flexible unlike most jobs which confine people to a 9 to 5 schedule. It also does not require any form of experience and this makes it possible for anyone to use it. Another advantage of this form of marketing is that one does not need to pay for or download any extra software. All that is required is a good knowledge of Google, Twitter, Facebook and YouTube. This method basically makes use of YouTube videos to direct traffic. One just makes a catchy video which will attract a big audience once it gets posted. It gets more people due to the fact that the viewers are willing to share them. They are created in such a way that they are easily found through the search engines such as Google. Once someone clicks on a viral video it is able to direct the viewer to a site where they will be able to learn more about a product to get more information which will convince them to purchase it.

The viral videos are well packaged by making use of appealing backgrounds, banners, good stages and advertisements that will attract more traffic. Once all these are set, one can sit back and watch how the marketing viral videos generate waves of traffic.