What is Butter Beer?

This beverage originated from England during the 18th century, when English dairy farmers used to mix together leftover ingredients at the end of a day to create something new and tasty. Butter beer is not craft beer because it does not use any malt or hops in its production process. It has become very popular in the United States due to its popularity among Harry Potter fans.

Butter beer is made from a mixture of vanilla ice cream, butterscotch syrup and cream soda. It was first introduced in the Harry Potter book series by JK Rowling as a magical beverage that can be purchased at The Hog’s Head Pub or other places on “Hogwarts”, and has grown in popularity ever since.

Butter beer is available in many countries including the UK, US, Canada and Australia. The taste of butter beer is sweet but not overwhelming, with a savoury aftertaste that leaves you wanting more.

Butter beer can be made using several different ingredients depending on what you have available to you. For example, if you are unable to find cream soda or butterscotch syrup then there are many alternatives that will work just fine. The vanilla ice cream however is the most important ingredient of all which gives butter beer its creamy texture. Butter beer recipes can vary from person to person so feel free to experiment with your own recipe until it’s perfect for your taste buds.

Although it is named as a “beer”, butter beer is suitable for children too, since it does not contain any alcohol, and is more in line with hot chocolate or a delicious tasting dessert drink.

Craft Spirits gift ideas for Christmas

Craft gin such as Beefeater London Dry Gin, Old Bakery Gin or Archangel Gin make great gifts. These handcrafted spirits taste smooth and can be enjoyed on its own or mixed with various other drinks, such as in martinis.

Craft rum such as Gosling’s Black Seal Rum makes for another great Christmas gift choice that will delight everyone. The rum has hints of molasses which gives it an extra depth of flavour that many people love. This is especially true if you are giving the craft spirits to someone who loves dark beers. They may even enjoy trying their new gin with some black seal rum mixed in. You could also give them one bottle each so they can try mixing both together for themselves.

Craft whisky such as The Lakes Whisky is also a great option for those who are craft spirit lovers. Whisky is a great gift idea because it has many different flavours that can be appreciated in various ways. You might want to buy two bottles of the same whisky for this holiday season since it offers something unique and special so they will have double the fun when trying out these exquisite tastes.

So here are some favourites when it comes to craft spirits gift ideas for the coming Christmas season. Don’t forget to buy yourself a few handcrafted spirits for the season at the same time!

What is meant by comfort food?

Some people believe comfort food to be any type of dish that they associate with home cooking, while others, like restaurant owners or even chefs in their gleaming white chef shirts and chef coats who are the people who make this food in the restaurant wearing their disposable chef hats, see it as specific dishes such as macaroni and cheese or lasagna. It can also refer to the feeling one gets when eating this type of food; like being wrapped in a warm blanket on an icy winter day.

Regardless of what you think comfort food means, there are many reasons why we crave these types of foods from time to time; they may remind us of happy times in our life, make us feel safe and secure, or just satisfy something deep inside us, physically or emotionally. Comfort foods are usually high in fat and sugar, so eating these types of food too often can have negative effects on our health.

Some comfort foods include:

Chocolate chip cookies.
Ice cream sundaes.
Macaroni and cheese.
Grilled cheese sandwiches (with tomato soup).
Lasagna (or any type of pasta dish).
Pancakes with maple syrup or peanut butter sauce.

There are many reasons why we crave certain foods when we are feeling stressed out, overwhelmed, sad, lonely, happy, or excited. Some examples would be wanting to feel safe and secure, which is where the concept of “comfort” comes from. Lack or loss of something important like a loved one or job which trumps all other feelings at that moment in time such as hunger and thirst, is why we turn to food as a source of comfort.

People may need certain foods when they are feeling down or stressed out because it is something that makes them feel better; it helps ease their stress by providing them with energy (i.e., sugars). Eating carbohydrates can release serotonin into the bloodstream, which has been linked to feelings of happiness, and some have even termed this reaction “the happy hormone”. Many also eat comfort food simply for taste purposes.

4 Great Ways to Use Facebook to Market Your Kindle Book

Amazon’s Kindle platform has, in the last few years, caused what can only be described as a revolution in the world of publishing.

These pioneers of publishing, however, often find that without the backing of a traditional publisher – and the agents and publicists that come with them – it’s extremely difficult to get the word out about a new book. The readers are there, and they’re looking for new authors, but the marketplace is still crowded with established bestsellers who have a direct line to the eyes and ears of readers.

This is where social media comes in. Promoting your book with Facebook advertising is one of the best ways to use the power of social networks to spread the word about your work. While you can’t grab yourself a high profile review in a national newspaper or win a coveted display in the window of your local bookstore, thanks to social media you don’t have to.

So, how can you use Facebook to your advantage in marketing your books? Simple. Just follow these tips.

1. Ignore Direct Sales

The power of Facebook lies not in selling one on one to users, but in raising awareness of your work. Many authors choose to spend their limited marketing budget on direct advertising, displaying paid ads in the ‘sponsored’ section to the right of the newsfeed. While this may raise your profile a little, it’s unlikely to result in a significant number of book sales.

2. Build Your Brand

Instead, you should focus on building yourself as a brand. Your first job should be to create your own fan page. Using the ‘artist, band or public figure’ option you can create your own author page that will act as a hub for your Facebook marketing efforts.

On this page you’ll engage with your fans, providing news of future releases, excerpts from your work, links to online stores and anything else your readers may enjoy.

3. Build Relationships

As I already mentioned, Facebook isn’t about making direct sales. To truly succeed in promoting your book with Facebook advertising you need to build relationships with potential customers. Using your author page as a base (and posting as your author identity rather than with your personal account), seek to engage with Facebook users who may be interested in your genre.

Want an example? Let’s assume your latest book is an epic tale of forbidden love in Victorian England. Would you try to engage with fans of sci-fi, hunting and football? No, it would probably be wasted effort. Instead, you’d join groups created for fans of romance novels, romantic movies and, perhaps, the actor Colin Firth (who played Mr. Darcy in Pride and Prejudice, of course). This is your target audience.

Once you’ve identified your potential customers you mustn’t under any circumstances wade in and try to sell to them. Instead, contribute meaningfully to the conversation. Build relationships, and work your way into the groups. In time these relationships will pay dividends, and these people will become both your customer base and your loudest cheerleaders.

4. Call on Your Friends

Finally, don’t forget to call on your friends to put the word out about your latest work. Your greatest resource on Facebook is ready and waiting for you. With the right encouragement your friends will kick start your campaign, spreading the good word about your book and creating the seed of your future success.

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